The Democratic Congressional Campaign Committee has reserved $28M in advertising time for the weeks leading up to Election Day in the 2010 midterms – almost all of it on behalf of incumbents facing stiff opposition.
According to a report in the New York Times, the plan accounts for the bulk of DCCC’s cash, but it still has plans to launch two additional campaigns in the final two weeks.
18 of the 40 members getting assistance are said to be freshman from the class of 2008.
NYT notes that the DCCC has a total of $34M to work with, twice as much as its rival National Republican Congressional Committee. NRCC is nevertheless heartened that the campaign makes no attempt to encroach on Republican territory, and that some of it is being spent on behalf long-time incumbents such as Ike Skelton (D-MO) and John M. Spratt Jr. (D-SC), among others.
NRCC is said to be on the verge of making decisions on what to do with its $17M bankroll.