A new campaign from the Democratic Congressional Campaign Committee is targeting 28 Republican members of Congress, mostly those considered vulnerable, in an advertising blitz called “Families First.” It is targeting Republicans who voted against the stimulus passage and giving extra attention to some who voted against a children’s health insurance package. Radio ads kick off today and will run for a week. A grassroots campaign will accompany the advertising.
The bulls-eyes are painted on the backs of the following: Don Young (R-AK); Dan Lungren (R-CA); Elton Gallegly (R-CA); Ken Calvert (R-CA); Brian Bilbray (R-CA); Bill Young (R-FL); Tom Rooney (R-FLLincoln Diaz-Balart (R-FL); Mario Diaz-Balart (R-FL); Tom Latham (R-IA); Donald Manzullo (R-IL); Brett Guthrie (R-KY); Joseph Cao (R-LA); John Fleming (R-LA); Bill Cassidy (R-LA); Roscoe Bartlett (R-MD); Thaddeus McCotter (R-MI); Michele Bachmann (R-MN); Blaine Luetkemeyer (MO); Lee Terry (R-NE); Leonard Lance (R-NJ); Christopher Lee (R-NY); Henry Brown (R-SC); Pete Sessions (R-TX); Eric Cantor (R-VA); Dave Reichert (R-WA); James Sensenbrenner (R-WI); & Shelley Moore Capito (R-WV).
RBR/TVBR observation: Off-season political advertising doesn’t figure to match the hot and heavy schedules run just before an election, but it does seem to be turning into much more of a regular factor in off-election times than we can ever remember. And radio is perfect for precision targeting when the House is involved.