"Desperate Housewives" No. 1 entertainment show on Halloween

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On Halloween, airing against NBC’s “Sunday Night Football” (Pittsburgh Steelers vs. New Orleans Saints) and Fox’s 2010 World Series – Game 4, ABC’s “Desperate Housewives” stood as Sunday’s No. 1 entertainment TV show in both Total Viewers (11.0 million) and Adults 18-49 (3.5/9) for the 3rd week in a row.  “Housewives” beat its regular time period competition, CBS’ “Undercover Boss,” (10.4 million & 2.9/7) by 6% in Total Viewers and by 21% in Adults 18-49.
   
“Brothers & Sisters” (10:00-11:00 p.m.)
ABC’s “Brothers & Sisters” beat its CBS drama competition, ”CSI: Miami,” across each of the key Women demographics: Women 18-34 (2.4/7 vs. 2.2/6), Women 18-49 (3.3/9 vs. 3.1/8) and Women 25-54 (4.4/11 vs. 3.9/11).  


(source: ABC)