'Desperate Housewives' takes its time-slot for ABC


ABC stood as the #1 network on Palm Sunday among Adults 18-49, beating CBS’ all-original schedule by 5%, Fox’s mix of repeats and originals by 5% and NBC’s all-original schedule by 11%.  In fact it was ABC’s 3rd night in a row to rank #1 in the key young adult sales demo, holding the top spot on Friday, Saturday and Sunday evenings. 

Growing week to week in Total Viewers and Adults 18-49, ABC marked its strongest Sunday with regular programming on the night in 6 weeks – since 3/6/11.  

During the 7 o’clock hour, ABC’s America’s Funniest Home Videos ran a strong #1 in Adults 18-49, beating runner-up CBS’ 60 Minutes by 23%. 
On its first telecast in 8 weeks, ABC’s Extreme Makeover: Home Edition built on its lead-in at 8pm by double-digit percentages among viewers (+17%) and young adults (+19%), finishing as the 2nd-most-watched TV show overall in the hour to CBS’ Amazing Race XVII.  The broad-appealing ABC unscripted series also delivered the #2 position from 8-9pm in Adults 18-34, key Women (W18-49/W25-54) and Teens 12-17, while making the Net the #1 broadcaster in the hour with Kids 2-11.  

 Also in the hour, ABC’s return of Home Edition topped NBC’s competing America’s Next Great Restaurant by 3.9 million viewers and by 58% in Adults 18-49. 

On its first telecast in 2 weeks, Desperate Housewives put ABC into the #1 position during the 9 o’clock hour with Total Viewers and Adults 18-49.  In the hour, Housewives topped CBS original Undercover Boss by an impressive 41% in Adults 18-49.  

During the 10 o’clock hour, ABC’s Brothers & Sisters ranked #2 across all key Women demos (W18-34/W18-49/W25-54).

(source: ABC)