Despite ESPN Layoffs, Sports A Vital TV Viewing Source


The mid-week news regarding ESPN was bleak: Some 100 layoffs were seen for the sports brand across TV and radio. Yet, one top Wall Street financial analyst says sports programming hasn’t lost its importance to traditional TV networks. “As a genre, it represents an outsized source of costs, revenues and strategic leverage between networks and distributors,” says Pivotal Research Group analyst Brian Wieser. Learn more about why sports’ Power Ratio hasn’t ebbed for TV in this Media Information Bureau report.

Please Login to view this premium content. (Not a member? Join Today!)