Destination Television has entered into a definitive agreement to purchase all of the issued and outstanding member's equity interests of American Broadcast Group. The core business of American Broadcast Group is the design and implementation of digital signage sales programs. Their approach to selling ads brings a marketing platform to local and regional advertisers. In addition, ABG will spearhead a national location sales initiative to expand Destination Television networks into major metropolitan markets.
American Broadcast Group will become a wholly owned subsidiary of Destination Television and will be the sales division for all of the Destination Television out-of-home networks. ABG's operations will focus on monetizing the Destination Television business model.
Gordon Scott Venters, President of Destination Television stated: "By acquiring American Broadcast Group, with its highly trained sales organization, we begin the implementation of our long term strategic plan in the digital signage sector.
