Detroit Media Partnership (which manages the business functions of the Detroit Free Press and The Detroit News) launched a local ad relationship with Yahoo! that brings together Detroit Media Partnership’s (DMP) brands, media sales expertise, and website audiences with Yahoo!’s scale, online audience targeting capabilities, and display ad expertise.
DMP will offer Yahoo! digital inventory as part of their local ad solutions. As a result, local advertisers will benefit from expanded digital reach and enhanced audience targeting capabilities based on geography, user demographics, interests, and more against that expanded audience. This alliance combines The Detroit News’ and Detroit Free Press’ credible local brands and multimedia sales and marketing expertise with the powerful digital brand credibility and audience of Yahoo!. The new relationship will enhance DMP’s audience solutions capabilities by increasing total digital audience reach within the Detroit market to some 81% of local internet users.
As the largest newspapers in Michigan, with two of the most visited sites in the market, the Free Press and The News combine to reach a weekly audience of 1.9 million; 50% of adults in the market. DMP is also the ad sales agent for suburban Detroit publications including StyleLine Magazine, Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus.
Gannett, owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.