IPG’s Deutsch LA is now delivering commercials for select clients with Comcast AdDelivery, the two companies announced. Deutsch LA will initially be using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.
The decision represents the latest addition to the growing list of more than 10,000 national, regional and local advertisers, agencies and post houses that rely on Comcast AdDelivery to meet their video distribution requirements.
“As television spots continue to be an important asset in the marketing arsenal to our clients, Comcast AdDelivery proved to us that they could meet our demanding level of execution by providing a high quality, extremely reliable and cost-effective digital asset management solution,” said Vic Palumbo, Director of Integrated Production and Partner at Deutsch LA.
A service of Comcast Wholesale, AdDelivery uses Comcast’s 100G fiber backbone delivery of HD and SD ads electronically to all media destinations across the country. Its footprint encompasses the majority of US broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video web publishers.