DeVito/Verdi signs Sports Authority


Sports Authority has named DeVito/Verdi NY to handle its multi-million dollar advertising and marketing account, it was announced today by Trish Mueller, senior vice president of advertising and marketing for the Colorado-based sporting goods retailer.

The independent agency competed against a number of national firms in a six-month review, which was eventually narrowed to two agencies. The assignment calls for various marketing aspects for the retailer, including advertising, branding, promotions, media and non-traditional efforts. The agency will also be responsible for impacting all methods of communications — from weekly circulars and retail collateral, to print, broadcast and online advertising.

Total billings were not disclosed, nor were the names of other agencies competing for the business.