DG FastChannel releases delivery solution for long-form DR


DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, will offer an industry-first solution that will enable digital delivery of standard definition (SD) long-form direct response ads. DG FastChannel’s new solution streamlines and digitizes the delivery of a format that has traditionally been distributed only via time-consuming dub and ship tape methods.

Like DG FastChannel’s short-form delivery solution, this new arrangement offers increased efficiency, security and accuracy through features including: comprehensive proof of delivery capabilities, integrated verification of finished content, automated customization and tagging capabilities, unique phone numbers for multiple regions or alternative offers, websites, voice talent and total client control to view and approve commercials prior to air.

Recently, the company has partnered with direct response media management companies CoreMedia Systems and Catalyst Computer Services to offer efficient, automated order entry and trafficking processes that streamline advertising delivery to broadcast stations, eliminating manual faxing for both short- and long-form DR ads.