DG, the web-based network company that delivers ads and other content to radio and TV stations, is weighing a sale and working with Goldman Sachs Group to find buyers, according to Bloomberg. The company just announced a deal to take its service global by acquiring MediaMind—perhaps the last piece in the puzzle to maximize its selling price in the market. However, the story noted DG tried to sell itself twice before, according to sources. One attempt failed over the price, and the company halted the process another time. DG FastChannel stock (N:DGIT) dropped 29% in the past year.
The Irving, TX-based company, which has a market value of about $755 million, may seek $1 billion, or about 10X EBITDA. The company has started soliciting bids and most of the potential buyers are private-equity firms, the story said.