DG, provider of digital media services to the advertising, entertainment and broadcast industries and MediaMind Technologies, global provider of integrated digital ad solutions, announced 6/16 DG will acquire MediaMind in an all-cash transaction. The buy takes DG from North America to the world and will amp up its ability to provide a suite of cross-platform ad management and distribution services.
HQ’d in NYC, MediaMind has 37 sales rep offices covering 64 countries. In 2010, it delivered campaigns for 9,000 brand owners using approximately 3,800 media and creative agencies across 8,200 global web publishers in 64 countries.
Under the deal, DG will commence a tender offer to purchase all of MediaMind’s outstanding shares for $22.00 per share in cash. The total transaction value is $517 million equity value or $414 million enterprise value, taking into account over $100 million in cash on MediaMind’s balance sheet.
Upon closing, Gal Trifon, President and CEO of MediaMind, will serve as DG’s Chief Digital Officer, leading DG’s online advertising business. Additionally, Ofer Zadikario, MediaMind’s Chief Solutions Officer, will join DG in the same position.
“This is a game-changing transaction that provides DG with an unmatched global footprint, broad customer reach and an innovative platform in television and the fast-growing online advertising market,” said Scott Ginsburg, CEO of DG. “MediaMind’s online business excels in rich media and fits well with our unparalleled distribution platform for high value broadcast content – enabling advertisers to most effectively connect with audiences globally.”