DG, Univision partner for HD commercial content


DG FastChannel, provider of digital media services to the advertising, entertainment and broadcast industries, announced a partnership with the Univision Television Group that will enable Univision O&O affiliates to receive high-definition (HD) ad content for all station group programming beginning with the 2010 FIFA World Cup being held in South Africa.

As of 5/1, DG FastChannel’s Spot Box HD Xtreme servers will be upgraded at Univision and TeleFutura affiliates to support the delivery of high-definition (HD) commercials. In addition, DG FastChannel will be deploying servers to those stations not yet online for HD or SD spot delivery. When complete, advertisers will be able to order HD and SD spots for online distribution to the Univision Television Group, including the cable network Galavisión and all 63 O&O stations.

Spot Box HD Xtreme is the cornerstone of DG FastChannel’s HD Xtreme initiative, an end-to-end electronic video distribution solution equipping advertisers and broadcasters with a complete and robust solution for the distribution and management of HD advertisements. The features and functionality of HD Xtreme significantly increase digital spot delivery capacity and allow seamless delivery of spots in multiple HD standards.

Univision, with exclusive Spanish-language broadcast rights to the 2010 FIFA World Cup (June 11 – July 11), this upgrade will enable advertisers to show brands in HD in top local Hispanic markets on the 63 HD commercial-enabled affiliates across the country, effectively reaching 95% of U.S. Hispanic households.