The world’s leading international express services provider has invested to enhance and expand its pick-up and delivery services in the Chicago area. Amid the new City of Chicago export strategy led by Mayor Rahm Emanuel to double Chicago exports over the next five years, DHL now makes it more convenient for businesses to reach the global marketplace with earlier deliveries and later than ever pick-up times supported by more than 40 new employees.
The effort, launched 4/23, is backed by an aggressive radio and out-of-home campaign featuring such headlines as “Delivering the World Faster” and “Chicago’s Own International Specialists” that target small and medium-sized businesses.
DHL Express spokesman Robert Mintz tells RBR-TVBR the ads run through the end of June and are airing in the eight top rated stations: WBBM-AM, WBBM-FM, WGN-AM, WJMK-FM, WLS-AM, WLS-FM, WMVP-AM, WSCR-AM (Opinion Leader Network – strong traffic destination stations) Daypart: M-F, 8a-5p.
The traffic sponsorship scripts:
:05 Billboard
Traffic is brought to you by DHL Express, Chicago’s own International Specialists.
:10 Message
Get ahead of the rest with the DHL Express route. Take [insert fastest traffic route]. DHL Express. Now with later pick-up and earlier delivery times to and from Chicago. That’s the Speed of Yellow. Find out more at dhl-usa.com/chicago.
:15 Message
Get ahead of the rest with the DHL Express route. Take: [insert fastest traffic route]. DHL Express. Now with later pick-up and earlier delivery times, to and from the Chicago area. DHL Express, delivering fast-shipping solutions. That’s the Speed of Yellow. Find out more at dhl-usa.com/chicago.
NO ALTERNATE ROUTE SPONSORSHIP:
:05 Billboard
Traffic is brought to you by DHL Express, Chicago’s own International Specialists.
:10 Message
Take your business on the express lane with DHL Express, Chicago’s own International Specialists. Now with later pickup and earlier delivery times, to and from Chicago. That’s the Speed of Yellow. Find out more at dhl-usa.com/chicago.
:15 Message
Take your business on the express lane with DHL Express, Chicago’s own International Specialists. Now with later pick-up and earlier delivery times, to and from the Chicago area. DHL Express, delivering fast-shipping solutions. That’s the Speed of Yellow. Find out more at dhl-usa.com/chicago.
The city-wide campaign features the benefits of its later pick-ups and earlier deliveries to and from Chicago and the rest of the world. The out-of-home placements on bulletins, wallscapes, elevator and office networks and metro station “domination” advertising at the highly traveled Clarke and Lake ‘L’ station.
DHL Express is also a Silver sponsor and Official Express Delivery Provider of the ’28thChicago Latino Film Festival’ (April 13-26) presented by the International Latino Cultural Center of Chicago (ILCC), underscoring its commitment to cultural and civic issues of importance to the Latino community.
