Dial Global and Short Bus Radio strike deal


Short Bus Radio and Dial Global announced at NAB a multi-year partnership.  Beginning 10/1 DG will distribute the Short Bus service to existing affiliates and handle affiliate sales for its production and imaging services. All current station affiliate license agreements for the Short Bus service remain in effect, unchanged. As part of the agreement, Jones MediaAmerica will represent Short Bus as its ad sales rep in 2008. DG becomes Short Bus’ exclusive sales rep in 2009.

Short Bus, a leader in pre-produced imaging provides services in nine formats, including News/Talk, CHR, Rock and Urban. Subscribers receive sweepers, music beds, SFX, and work parts updated every week.  Short Bus is heard on hundreds of stations including WABC in NY, KLOS Los Angeles, WJLB Detroit and WXKS Boston.