Arbitron reported in its June 2012 RADAR 113 Radio Network Ratings that over 185 million Persons 12+, or 71% of this demo, heard one or more network radio commercials in an average week of the survey period. Dial Global again scored the top two positions in Adults 18-49 and 25-54 with its Complete FM and Reach Net.
RADAR 113 Notes:
* There are 46 networks reported in RADAR 112.
* PRN added 1 network (Premiere Information Today) and dropped 1 network (Premiere Money & Smarts)
* PPM data comprises 53% of the RADAR sample base.
* The RADAR 113 report reflects affiliates as of April 2012.
* Changes in listening reflect the differences in the newest quarter of listening, Wi’12 versus Wi’11.
A 18-49 Biggest Gains:
Cumulus Media FM Connection: +29.1%
Premiere Prime Time: +18.2%
Cumulus Media Female Connection: +21.1%
A 18-49 Biggest Drops:
DG Complete FM: -2.2%
DG Engaged FM: -11.7%
Premiere Daytime Youth: -11.7%
A 25-54 Biggest Gains:
Cumulus Media Family FM: +31.6%
Premiere Top 50 Optimized: +22.4%
Cumulus Media Prime Access: +12.4%
A 25-54 Biggest Drops:
DG Information Net: -22.8%
Premiere Informed: -32.7%
Premiere Daytime Adult: -39.2%
Total Gross Impressions Change (versus RADAR 112)
Adults 18-49 / Adults 25-54
Overall : +-3.0% / -3.5%
AURN : -2.4% / -0.6%
CMLS : +18.8% / +17.6%
CMN : +0.5% / +1.0%
DG : -10.5% / -11.0%
PRN : -9.0% / -10.6%
USRN : +1.3% / +2.7%
Commercials aired on the 46 radio networks measure reached:
70.5% of Persons aged 12+ (185,021,000 Persons)
71.1% of Persons aged 18+ (168,157,000 Persons)
70.4% of Persons aged 35+ (115,431,000 Persons)
73.8% of Persons aged 18-49 (99,219,000 Persons)
74.4% of Persons aged 25-54 (93,970,000 Persons)
The USRN Impact Network has again gained ground. Impact finished in the following rank order based on each of the listed demos, based on daypart averages for Monday-Friday, 6am – 7pm:
Adults 18-49 #1 (up from #2)
Men 18-49 #1 (up from #2)
Women 18-49 #2
Adults 25-54 #1 (up from #2)
Men 25-54 #1
Women 25-54 #1 (up from #2)
See the rankers here:
RADAR 113—June 2012 Network Rankings By Adults 18-49
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,428 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
DG Complete FM | xb | 1 | 14 | 4,433 | 3.3 |
DG Reach Net | xb | 2 | 14 | 3,249 | 2.4 |
Premiere Daytime Youth Network | xb | 3 | 5 | 2,998 | 2.2 |
DG Decision Maker | xb | 4 | 14 | 2,765 | 2.1 |
Premiere Modern Women Network | xb | 5 | 14 | 2,712 | 2.0 |
DG Metro Women | xb | 6 | 14 | 2,524 | 1.9 |
United Stations Impact Network | xb | 7 | 14 | 2,462 | 1.8 |
CMN Radio Social Network | xb | 8 | 14 | 2,449 | 1.8 |
Cumulus Media Family FM | xb | 9 | 10 | 2,352 | 1.7 |
CMN Prestige AMD | xb | 10 | 10 | 2,163 | 1.6 |
Premiere Today’s Men Network | xb | 11 | 14 | 2,048 | 1.5 |
CMN Prestige PMD | xb | 12 | 10 | 1,995 | 1.5 |
DG Information Net | xb | 13 | 14 | 1,765 | 1.3 |
Premiere Young Influencers Network | 14 | 38 | 1,694 | 1.3 | |
Premiere Top 50 Optimized | 15 | 28 | 1,653 | 1.2 | |
Premiere Super Moms Network | 16 | 38 | 1,624 | 1.2 | |
DG Metro Music | xb | 17 | 10 | 1,503 | 1.1 |
Premiere Prime Time Network | 18 | 56 | 1,408 | 1.0 | |
Premiere Daytime Adult Network | xb | 19 | 5 | 1,357 | 1.0 |
Cumulus Media Contemporary FM | xb | 20 | 10 | 1,319 | 1.0 |
Cumulus Media FM Connection | 21 | 102 | 1,296 | 1.0 | |
DG Engaged FM | 22 | 122 | 1,249 | 0.9 | |
American Urban Pinnacle Network | xb | 23 | 60 | 1,121 | 0.8 |
DG Women’s Week | xb | 24 | 30 | 1,059 | 0.8 |
Premiere Informed Network | xb | 25 | 10 | 983 | 0.7 |
Premiere Urban Network | 26 | 38 | 874 | 0.7 | |
DG Market Select | xb | 27 | 30 | 814 | 0.6 |
Premiere America | 28 | 28 | 789 | 0.6 | |
Cumulus Media Female Connection | 29 | 112 | 763 | 0.6 | |
Premiere Female Focus Network | xb | 30 | 14 | 761 | 0.6 |
DG News Net | xb | 31 | 30 | 760 | 0.6 |
American Urban STRZ Wknd Ent Network | xb | 32 | 20 | 737 | 0.5 |
Cumulus Media Prime Access | 33 | 56 | 707 | 0.5 | |
American Urban Elite Network | xb | 34 | 10 | 652 | 0.5 |
DG Female Target Weekend | xb | 35 | 32 | 643 | 0.5 |
DG Female Target | 36 | 90 | 565 | 0.4 | |
American Urban Renaissance Network | 37 | 132 | 530 | 0.4 | |
Cumulus Media Urban Advantage | 38 | 28 | 514 | 0.4 | |
Cumulus Media Metro Latino | 39 | 56 | 475 | 0.4 | |
Premiere FOX News Network | xb | 40 | 90 | 440 | 0.3 |
DG News Brand | 41 | 180 | 427 | 0.3 | |
Cumulus Media Prime Reach | 42 | 117 | 323 | 0.2 | |
Cumulus Media Information | 43 | 30 | 298 | 0.2 | |
Premiere Information Today | 44 | 56 | 277 | 0.2 | |
Cumulus Media Hispanic Select | 45 | 112 | 231 | 0.2 | |
Premiere FOX Business Report | xb | 46 | 5 | 121 | 0.1 |
Please note: When comparing these rankers to previous rankers, the RADAR 113 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
RADAR 113—June 2012 Network Rankings By Adults 25-54
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,332 (000)
RADAR-Rated Network | Rank | Number of Units | Average Audience (000) | Average Rating (%) | |
---|---|---|---|---|---|
DG Complete FM | xb | 1 | 14 | 4,150 | 3.3 |
DG Reach Net | xb | 2 | 14 | 3,125 | 2.5 |
DG Decision Maker | xb | 3 | 14 | 2,743 | 2.2 |
Premiere Modern Women Network | xb | 4 | 14 | 2,594 | 2.1 |
Cumulus Media Family FM | xb | 5 | 10 | 2,580 | 2.0 |
Premiere Daytime Youth Network | xb | 6 | 5 | 2,564 | 2.0 |
CMN Radio Social Network | xb | 7 | 14 | 2,456 | 1.9 |
DG Metro Women | xb | 8 | 14 | 2,306 | 1.8 |
United Stations Impact Network | xb | 9 | 14 | 2,285 | 1.8 |
CMN Prestige AMD | xb | 10 | 10 | 2,255 | 1.8 |
Premiere Today’s Men Network | xb | 11 | 14 | 2,027 | 1.6 |
DG Information Net | xb | 12 | 14 | 1,974 | 1.6 |
CMN Prestige PMD | xb | 13 | 10 | 1,962 | 1.6 |
Premiere Top 50 Optimized | 14 | 28 | 1,610 | 1.3 | |
Premiere Super Moms Network | 15 | 38 | 1,569 | 1.2 | |
Premiere Daytime Adult Network | xb | 16 | 5 | 1,479 | 1.2 |
DG Metro Music | xb | 17 | 10 | 1,444 | 1.1 |
Premiere Prime Time Network | 18 | 56 | 1,431 | 1.1 | |
Premiere Young Influencers Network | 19 | 38 | 1,400 | 1.1 | |
Cumulus Media FM Connection | 20 | 102 | 1,377 | 1.1 | |
DG Engaged FM | 21 | 122 | 1,305 | 1.0 | |
Premiere Informed Network | xb | 22 | 10 | 1,234 | 1.0 |
Cumulus Media Contemporary FM | xb | 23 | 10 | 1,178 | 0.9 |
DG Women’s Week | xb | 24 | 30 | 1,107 | 0.9 |
American Urban Pinnacle Network | xb | 25 | 60 | 1,057 | 0.8 |
DG News Net | xb | 26 | 30 | 936 | 0.7 |
Cumulus Media Prime Access | 27 | 56 | 869 | 0.7 | |
Premiere Female Focus Network | xb | 28 | 14 | 823 | 0.7 |
DG Market Select | xb | 29 | 30 | 779 | 0.6 |
Premiere Urban Network | 30 | 38 | 774 | 0.6 | |
Premiere America | 31 | 28 | 760 | 0.6 | |
Cumulus Media Female Connection | 32 | 112 | 707 | 0.6 | |
American Urban STRZ Wknd Ent Network | xb | 33 | 20 | 677 | 0.5 |
DG Female Target Weekend | xb | 34 | 32 | 619 | 0.5 |
Premiere FOX News Network | xb | 35 | 90 | 551 | 0.4 |
DG Female Target | 36 | 90 | 544 | 0.4 | |
American Urban Elite Network | xb | 37 | 10 | 543 | 0.4 |
Cumulus Media Urban Advantage | 38 | 28 | 531 | 0.4 | |
American Urban Renaissance Network | 39 | 132 | 516 | 0.4 | |
DG News Brand | 40 | 180 | 514 | 0.4 | |
Cumulus Media Metro Latino | 41 | 56 | 443 | 0.4 | |
Cumulus Media Prime Reach | 42 | 117 | 411 | 0.3 | |
Cumulus Media Information | 43 | 30 | 392 | 0.3 | |
Premiere Information Today | 44 | 56 | 350 | 0.3 | |
Cumulus Media Hispanic Select | 45 | 112 | 212 | 0.2 | |
Premiere FOX Business Report | xb | 46 | 5 | 147 | 0.1 |
Please note: When comparing these rankers to previous rankers, the RADAR 113 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.
Last updated: 6.18.12
12 networks cannot be trended with prior studies due to special tabulations. They have the same names as in prior studies, but their make-up is substantially changed:
DG Complete FM
DG Decision Maker
DG Information Net
DG News Brand
DG News Net
Premiere America
Premiere Daytime Adult
Premiere Daytime Youth
Premiere Informed
Premiere Prime Time
Premiere Today’s Men
Premiere Top 50 Optimized
The sample size for the RADAR June 2012 Report is 395,655 persons aged 12+. This large sample is designed to provide more stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs. The report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR June 2012 were from March 31, 2011 to March 28, 2012.