Dial Global dominates RADAR 113

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ArbitronArbitron reported in its June 2012 RADAR 113 Radio Network Ratings that over 185 million Persons 12+, or 71% of this demo, heard one or more network radio commercials in an average week of the survey period. Dial Global again scored the top two positions in Adults 18-49 and 25-54 with its Complete FM and Reach Net.


RADAR 113 Notes:

*      There are 46 networks reported in RADAR 112.
*       PRN added 1 network (Premiere Information Today) and dropped 1 network (Premiere Money & Smarts)
*       PPM data comprises 53% of the RADAR sample base.
*       The RADAR 113 report reflects affiliates as of April 2012.
*       Changes in listening reflect the differences in the newest quarter of listening, Wi’12 versus Wi’11.

A 18-49 Biggest Gains:
Cumulus Media FM Connection:     +29.1%
Premiere Prime Time:                     +18.2%
Cumulus Media Female Connection:      +21.1%

A 18-49 Biggest Drops:
DG Complete FM:                -2.2%
DG Engaged FM:                 -11.7%
Premiere Daytime Youth:        -11.7%

A 25-54 Biggest Gains:
Cumulus Media Family FM:               +31.6%
Premiere Top 50 Optimized:             +22.4%
Cumulus Media Prime Access:            +12.4%

A 25-54 Biggest Drops:
DG Information Net:            -22.8%
Premiere Informed:             -32.7%
Premiere Daytime Adult:        -39.2%

Total Gross Impressions Change (versus RADAR 112)

Adults 18-49 / Adults 25-54
Overall :  +-3.0% / -3.5%
AURN :  -2.4% / -0.6%
CMLS :  +18.8%  / +17.6%
CMN :   +0.5% / +1.0%
DG :    -10.5%  / -11.0%
PRN :   -9.0% / -10.6%
USRN :  +1.3% / +2.7%

Commercials aired on the 46 radio networks measure reached:

70.5% of Persons aged 12+ (185,021,000 Persons)

71.1% of Persons aged 18+ (168,157,000 Persons)

70.4% of Persons aged 35+ (115,431,000 Persons)

73.8% of Persons aged 18-49 (99,219,000 Persons)

74.4% of Persons aged 25-54 (93,970,000 Persons)

The USRN Impact Network has again gained ground.  Impact finished in the following rank order based on each of the listed demos, based on daypart averages for Monday-Friday, 6am – 7pm:
Adults 18-49        #1 (up from #2)
Men 18-49        #1 (up from #2)
Women 18-49        #2
Adults 25-54        #1 (up from #2)
Men 25-54        #1
Women 25-54        #1 (up from #2)

See the rankers here:

RADAR 113—June 2012 Network Rankings By Adults 18-49
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 18-49/Total U.S./ Population Estimate: 134,428 (000)

RADAR-Rated Network Rank Number of Units Average Audience (000) Average Rating (%)
DG Complete FM xb 1 14 4,433 3.3
DG Reach Net xb 2 14 3,249 2.4
Premiere Daytime Youth Network xb 3 5 2,998 2.2
DG Decision Maker xb 4 14 2,765 2.1
Premiere Modern Women Network xb 5 14 2,712 2.0
DG Metro Women xb 6 14 2,524 1.9
United Stations Impact Network xb 7 14 2,462 1.8
CMN Radio Social Network xb 8 14 2,449 1.8
Cumulus Media Family FM xb 9 10 2,352 1.7
CMN Prestige AMD xb 10 10 2,163 1.6
Premiere Today’s Men Network xb 11 14 2,048 1.5
CMN Prestige PMD xb 12 10 1,995 1.5
DG Information Net xb 13 14 1,765 1.3
Premiere Young Influencers Network 14 38 1,694 1.3
Premiere Top 50 Optimized 15 28 1,653 1.2
Premiere Super Moms Network 16 38 1,624 1.2
DG Metro Music xb 17 10 1,503 1.1
Premiere Prime Time Network 18 56 1,408 1.0
Premiere Daytime Adult Network xb 19 5 1,357 1.0
Cumulus Media Contemporary FM xb 20 10 1,319 1.0
Cumulus Media FM Connection 21 102 1,296 1.0
DG Engaged FM 22 122 1,249 0.9
American Urban Pinnacle Network xb 23 60 1,121 0.8
DG Women’s Week xb 24 30 1,059 0.8
Premiere Informed Network xb 25 10 983 0.7
Premiere Urban Network 26 38 874 0.7
DG Market Select xb 27 30 814 0.6
Premiere America 28 28 789 0.6
Cumulus Media Female Connection 29 112 763 0.6
Premiere Female Focus Network xb 30 14 761 0.6
DG News Net xb 31 30 760 0.6
American Urban STRZ Wknd Ent Network xb 32 20 737 0.5
Cumulus Media Prime Access 33 56 707 0.5
American Urban Elite Network xb 34 10 652 0.5
DG Female Target Weekend xb 35 32 643 0.5
DG Female Target 36 90 565 0.4
American Urban Renaissance Network 37 132 530 0.4
Cumulus Media Urban Advantage 38 28 514 0.4
Cumulus Media Metro Latino 39 56 475 0.4
Premiere FOX News Network xb 40 90 440 0.3
DG News Brand 41 180 427 0.3
Cumulus Media Prime Reach 42 117 323 0.2
Cumulus Media Information 43 30 298 0.2
Premiere Information Today 44 56 277 0.2
Cumulus Media Hispanic Select 45 112 231 0.2
Premiere FOX Business Report xb 46 5 121 0.1

Please note: When comparing these rankers to previous rankers, the RADAR 113 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
##Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

RADAR 113—June 2012 Network Rankings By Adults 25-54
Daypart Averages: All Commercial Audiences##, All Broadcasts, Mon-Sun 5A-12M
Adults 25-54/Total U.S./ Population Estimate: 126,332 (000)

RADAR-Rated Network Rank Number of Units Average Audience (000) Average Rating (%)
DG Complete FM xb 1 14 4,150 3.3
DG Reach Net xb 2 14 3,125 2.5
DG Decision Maker xb 3 14 2,743 2.2
Premiere Modern Women Network xb 4 14 2,594 2.1
Cumulus Media Family FM xb 5 10 2,580 2.0
Premiere Daytime Youth Network xb 6 5 2,564 2.0
CMN Radio Social Network xb 7 14 2,456 1.9
DG Metro Women xb 8 14 2,306 1.8
United Stations Impact Network xb 9 14 2,285 1.8
CMN Prestige AMD xb 10 10 2,255 1.8
Premiere Today’s Men Network xb 11 14 2,027 1.6
DG Information Net xb 12 14 1,974 1.6
CMN Prestige PMD xb 13 10 1,962 1.6
Premiere Top 50 Optimized 14 28 1,610 1.3
Premiere Super Moms Network 15 38 1,569 1.2
Premiere Daytime Adult Network xb 16 5 1,479 1.2
DG Metro Music xb 17 10 1,444 1.1
Premiere Prime Time Network 18 56 1,431 1.1
Premiere Young Influencers Network 19 38 1,400 1.1
Cumulus Media FM Connection 20 102 1,377 1.1
DG Engaged FM 21 122 1,305 1.0
Premiere Informed Network xb 22 10 1,234 1.0
Cumulus Media Contemporary FM xb 23 10 1,178 0.9
DG Women’s Week xb 24 30 1,107 0.9
American Urban Pinnacle Network xb 25 60 1,057 0.8
DG News Net xb 26 30 936 0.7
Cumulus Media Prime Access 27 56 869 0.7
Premiere Female Focus Network xb 28 14 823 0.7
DG Market Select xb 29 30 779 0.6
Premiere Urban Network 30 38 774 0.6
Premiere America 31 28 760 0.6
Cumulus Media Female Connection 32 112 707 0.6
American Urban STRZ Wknd Ent Network xb 33 20 677 0.5
DG Female Target Weekend xb 34 32 619 0.5
Premiere FOX News Network xb 35 90 551 0.4
DG Female Target 36 90 544 0.4
American Urban Elite Network xb 37 10 543 0.4
Cumulus Media Urban Advantage 38 28 531 0.4
American Urban Renaissance Network 39 132 516 0.4
DG News Brand 40 180 514 0.4
Cumulus Media Metro Latino 41 56 443 0.4
Cumulus Media Prime Reach 42 117 411 0.3
Cumulus Media Information 43 30 392 0.3
Premiere Information Today 44 56 350 0.3
Cumulus Media Hispanic Select 45 112 212 0.2
Premiere FOX Business Report xb 46 5 147 0.1

Please note: When comparing these rankers to previous rankers, the RADAR 113 ranks reflect the Monday-Sunday 5am-12m daypart rather than the Monday-Sunday 6am-12m daypart used prior to RADAR 100.
xb Indicates no broadcasts in one or more component dayparts.
## Indicates that beginning with the RADAR 95 December 2007 report, the audience estimates produced may be based on a combination of PPM and Diary respondents.

Last updated: 6.18.12

12 networks cannot be trended with prior studies due to special tabulations. They have the same names as in prior studies, but their make-up is substantially changed:

DG Complete FM

DG Decision Maker

DG Information Net

DG News Brand

DG News Net

Premiere America

Premiere Daytime Adult

Premiere Daytime Youth

Premiere Informed

Premiere Prime Time

Premiere Today’s Men

Premiere Top 50 Optimized

The sample size for the RADAR June 2012 Report is 395,655 persons aged 12+. This large sample is designed to provide more stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs. The report includes data from all 48 Arbitron PPM markets. The survey dates for RADAR June 2012 were from March 31, 2011 to March 28, 2012.