Want to offer up a whole new take on Classic Rock to your listeners? Well, Dial Global unveiled a partnership with Wolfgang’s Vault (http://www.wolfgangsvault.com/), the online music company known for its vast archive of live concert recordings, vintage merchandise and rock memorabilia.
The Wall Street Journal heralded Wolfgang’s Vault as “the most important collection of rock recordings and memorabilia ever assembled.” The company began with the acquisition of the Bill Graham Archive. Graham is considered a legendary concert industry figure, and he recorded thousands of the performances he produced by the greatest rock bands in the 60s, 70s and 80s. Since the BGA started it all, Wolfgang’s Vault has added multiple other collections of live concert recordings.
Under this agreement with Dial Global, radio stations can now feature individual live songs and concerts from classic rock superstars. Many of these live recordings have never been played on the radio.
Says Beau Phillips, Dial Global’s EVP Programming, “Wolfgang’s Vault is the holy grail for Classic Rock fans. It’s the ultimate treasure chest of live concert audio and is a rock & roll superstore of band memorabilia.”
Dial Global has packaged Wolfgang’s Vault’s recordings into daily features and weekend concerts. Each performance will air in synch with significant dates in the artists’ careers. Prior to playing the live song, stations will receive the inside story that sets up the song, voiced by Dial Global’s evening host, Greg Kihn.
Phillips continues, “Dial Global’s alliance with Wolfgang’s Vault allows stations to celebrate historic days in rock music with amazing live performances from the biggest rock bands, captured in their prime. Stations can take ‘this day in rock history to another level.”
Eric Johnson, President & COO of Wolfgang’s Vault commented, “We are very excited to work with the pros at Dial Global to bring these historic moments in live music to a larger audience. Classic Rock radio listeners will be amazed to hear these shows they have likely never heard before.”
The Wolfgang’s Vault archive offers exclusive content to Classic Rock stations, with songs that listeners can’t hear anywhere else. Partner radio stations will also be offered the opportunity to give away merchandise and memorabilia from Wolfgangvault.com. Plus, affiliate stations will earn a healthy commission on products their listeners buy.
RBR-TVBR observation: This site has a ton of Haight-Ashbury-era psychedelic concert posters from numerous bands—some well known, some obscure. Putting examples of these on your website should draw quite a bit of interest as well. Very colorful and “groovy,” as they say.