Dial Global’s partnership and multi-year deal with SB Nation–the largest and fastest-growing network of fan-centric online sports communities–will share content and cross-promote across multiple digital platforms, including their websites and radio broadcasts.
Vox Media is the publisher of SB Nation. SB Nation owns and operates over 320 team-centric and sport-specific websites. Working with only the most respected writers, editors and bloggers, SB Nation empowers passionate fans to engage in high quality sports conversation. The company’s national flagship site, SBNation.com, and its 21 regional sites complement its team communities by covering sports news in real time with original content and the best sports news from across the web.
“This is a partnership that makes sense to us in every respect” said Scott Langerman, General Manager of SB Nation’s Local Initiatives. “The quality and credibility of the content and personalities within the Dial Global portfolio is unparalleled, and our vast audience of passionate and engaged sports fans will now have easier access to an even broader fan experience”
Michael Schreck, Dial Global’s SVP/Director, Corporate Sports, adds “As Dial Global continues to expand its sports portfolio, we are thrilled to partner with SB Nation, the preeminent new media platform for sports fans. SBNation.com is essential reading for sports consumers. Our combined content and branding will reach an even wider audience, providing our advertisers with an even more powerful platform to connect with sports fans.”
Dial Global’s lineup includes regular and post-season NFL football, including the playoffs and the Super Bowl; as well as NCAA Football and Basketball, including “March Madness” and the Final Four; the College World Series; the Masters and LA Angels baseball. In addition, Dial Global has an expanded partnership with NBC Sports properties, which includes distribution of the NBC Sports Radio Network and exclusive radio coverage of the 2012 Olympic Summer Games from London, England, July 27 through August 12, 2012. Dial Global will also provide exclusive radio coverage of the 2014 Olympic Winter Games from Sochi, Russia.
Dial Global Sports, formerly Westwood One Sports, has been the US radio broadcaster of the Olympics since the 1988 Summer Olympics in Seoul, Korea.