Dial Global and The Weather Channel have announced an agreement to renew their ad sales agreement through the rest of the year. In addition, Dial Global will provide affiliate sales representation for The Weather Channel Radio Network, currently cleared on over 700 radio stations nationwide.
The Weather Channel is cleared on leading talk stations like KNX-AM Los Angeles, WTKK-FM Boston, and WPHT-AM Philadelphia, as well as notable music stations like WISX-FM Philadelphia, WTZB-FM Tampa, and WGIR-FM in Boston.
“We are thrilled to build upon our tremendous relationship with The Weather Channel,” said Dial Global President Ken Williams. “The Weather Channel radio service has consistently delivered increasing audience levels within our top RADAR rankings and continues to offer advertisers unparalleled reach, impact and value nationally.”
“Dial Global has been a great ad sales partner for The Weather Channel Radio Network, and we are excited to expand our relationship to include affiliate sales. We feel confident that Dial Global can help us extend our brand and our valuable content by increasing our presence across terrestrial radio” said VP/GM of The Weather Channel, Mike Pons.