Dial Global has partnered with MultiBrand Media International’s David Pearlman and Bill Pasha for distribution and affiliation of Cover Media here in the states. It’s a lifestyle oriented digital content feed for radio station websites. Content includes 24/7 text, pictures and, soon, video content. This service will deliver lifestyle content categories that are specifically targeted to a female audience for a “water cooler buzz feel.”
Content can be customized and locally branded for each individual station use and all content is updated 24/7.
Says Chris Corcoran, EVP/Dial Global Affiliate Sales: “Cover Media is already a household name in Europe and Asia. In a world where fresh content is king, we are excited to have a product that fits a need, and does so in a way that makes a radio station web site stand out from others and give listeners a reason to visit 24/7”.