The exclusive ad sales representation and distribution deal is effective 7/1. The provider and distributor of digital weather content brings to Dial Global its top national and local weather content on more than 300 stations, including WABC-AM, New York; KTRH-AM, Houston and WGST-AM, Atlanta.
“We are excited to add The Weather Channel’s stellar brand to the lineup of programs and services that Dial Global offers its 6,000 plus station affiliates,” said Spencer Brown, CEO, Triton Radio Networks. “And we are proud to be their exclusive network radio advertising sales representative.”
TWCRN provides a full range of weather forecasts and services including 24/7 live severe weather updates from the nation’s best-known brand of around-the-clock weather information to millions of listeners every week. TWCRN has more than 30 radio broadcast meteorologists and the support of The Weather Channel meteorology staff, comprised of more than 200 professional meteorologists and experts.