TM Creative, a division of Dial Global, is joining forces with Yamanair Creative Worldwide’s Cash by Creative to provide unique creative content to stations. Cash by Creative is a new business development tool for radio sales now serving 89 markets including all top 25.
TM will serve as a creative arm to Cash by Creative, providing copywriting, commercial production and retail jingles. This will further enhance Cash by Creative’s ability to offer world-class creative and production to its growing list of clients.
“We are excited about this kind of creative partnership, as TM continues to expand its reach with both radio stations and advertisers,” says Chris Long, VP/GM TM Creative.