Dial-Global to handle ad sales for Climax production library

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Rick Allen of Rick Allen Creative Services and Geoff Rich of Take on The Day, have teamed up again with Climax–a redesigned radio imaging production library.  The improved service debuts on over 100 stations worldwide and provides PDs with content solutions. Dial Global will handle the ad sales arm for network barter, and all commercial inventory, network traffic instructions and affidavit processing will be transitioned to DG.


16 years ago, Rich and Allen launched “Continuous Climax,” a multi-award winning production imaging service that served over 1,000 radio stations worldwide.

Climax has been redesigned, reorganized, and will be reissued by Take On The Day, hitting the airwaves New Year’s Day.  The library will launch with a base catalog of over 5,000 digitally remastered tracks and previously unreleased material.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.