Telestream has carved itself a niche as a provider of workflow automation, processing and quality monitoring and management solutions for the production and distribution of video.
Now helping the company with its sales needs in the eastern half of the U.S. is a former Executive Director of Sales for IBM Watson Media.
Telestream has appointed Diana Horowitz as VP Sales, serving the eastern U.S.
Horowitz will be based in New York City.
“As well as contributing to Telestream’s go to market strategy, she will oversee all of Telestream’s business and customer relationships in the strategically important U.S. East region,” the company said.
Horowitz was most recently Regional Director of Sales for Media & Entertainment at Tavant. Before that, she was at IBM Watson Media. Her resume also includes stops at Comcast Technology Solutions, where she held positions as Global Client Director, and Director
of VOD Sales; and at Scripps Networks Interactive (now Discovery Inc.), where she led the Digital Advertising Sales team in the Northeast for Food Network and Cooking Channel.
Diana Horowitz started her career at The New York Times Company, where she held numerous leadership roles in both New York and Paris, including Global Sales Development Director for the International Herald Tribune and Managing Director, Corporate Advertising for The New York Times.
“This year, Telestream has been active in the marketplace with new product launches, and the expansion of our customer reach and team with the addition of Tektronix Video. We need to make strategic additions to our sales leadership team to support this growth,” said Alistair Butler, Chief Sales Officer at Telestream. “Diana exemplifies the kind of personality that will help drive Telestream forward. Her depth of experience in the media sector, and especially in advertising and post will contribute significantly to our team’s core strengths.”