Major League Baseball recognizes the Atlanta Braves Radio Network as the largest network for any MLB team, with affiliates spread throughout the South. Dickey Broadcasting Company, which originates the network broadcasts, and the Braves announced a new multi-year partnership with Skyview Networks to deliver the network to its 134 affiliates.
Skyview, which describes itself as an integrated professional sports broadcasting company, will provide satellite distribution services and next generation smart receivers across the Atlanta Braves Radio Network.
“We chose Skyview Networks as our distribution partner because of their great track record in reliability and their operating platform tailored to sports content. We look forward to a long relationship with Skyview and the dependability they bring to the Atlanta Braves Radio Network and Dickey Broadcasting,” said Jim Mahanay, Operations Manager of Dickey Broadcasting, in the joint announcement.
In February 2010, Skyview began deploying next generation smart receivers across the Atlanta Braves Radio Network of 134 affiliates. This technology, coupled with Skyview’s automation and inventory management systems, allows Dickey Broadcasting the ability to localize and regionalize advertiser messaging. It also offers the affiliate network the ability to time shift, store and forward programming and perform copy split-spot insertion.
“We are thrilled to announce our new partnership with Dickey Broadcasting and the Atlanta Braves. I am confident that with our automation systems and our advanced distribution platform, they will see the opportunity to increase the size of their network and the opportunity to increase revenue through the ability to localize and regionalize advertising,” said Ken Thiele, President of Skyview Networks.
Skyview will deliver the first network-wide Atlanta Braves regular season 2010 game Monday, April 5th.
The Atlanta Braves radio broadcast hosted by Jim Powell and Don Sutton can be heard on the Atlanta Braves radio network and its flagship stations, WCNN-AM “680 the Fan” Atlanta, owned by Dickey Broadcasting, and WNNX-FM “Rock 100.5” Atlanta, owned by Cumulus Media Partners. Dickey Broadcasting is primarily owned by Lew Dickey Sr., who is also a major shareholder of Cumulus Media, which manages Cumulus Media Partners. David Dickey manages Dickey Broadcasting, while his brother, Lew Jr., is CEO of Cumulus Media.