25 years ago, Diet Coke burst onto the scene. Today, the global brand is the #1 diet sparkling beverage in the world, and its launch is viewed as one of the most successful in beverage history. Diet Coke has been a sponsor of the Academy Awards and the brand's current marketing campaign premiered with three new commercials during this year's Oscars telecast. The campaign, which carries the tag, "Yours, Diet Coke," shows how people feel about Diet Coke when they drink it, and as importantly, how they feel when it's not there. The ads depict scenarios that reinforce how Diet Coke is there for people who love the brand.
To celebrate 25 years, limited edition vintage Diet Coke T-shirts, 25th anniversary contour bottles and other commemorative items will be available through My Coke Rewards. Diet Coke fans can also enter to win several 25th anniversary sweepstakes and contests in popular magazines, such as Condé Nast Traveler, In Style and People. Special 25th anniversary Diet Coke silver sleek cans will be available exclusively in the Atlanta area, Diet Coke's birthplace.