Diet Pepsi and actress Sofia Vergara come back together again with a new marketing campaign that continues to demonstrate that “Nothing Refreshes Like a Diet Pepsi.” The new spot will debut as the first ad on the 69th annual Golden Globes awards show this Sunday, 1/15. Subsequent to the Golden Globes, the ad will air nationwide on CBS, ABC, NBC, Bravo, E!, and the Food Network, among others. The campaign includes new print, digital and out-of-home as well.
Vergara, who got her break in a Latin American Pepsi commercial years ago, continues her role with the brand as the face of Diet Pepsi for the second year running. This time around, she uses her wit and charm to dance her way past a cast of suitors in a Miami nightclub to get to a can of Diet Pepsi. The new spot, directed by acclaimed director McG and choreographed by Mark Ballas, of Dancing with the Stars, is set to a flirty and uplifting rendition of the iconic song, ‘Whatever Lola Wants,’ by Ruby Stewart, Rod Stewart’s daughter.