Which was the best ad in Sunday’s Super Bowl broadcast on CBS? The Ad Meter panel at USA Today picked the Snickers ad with Betty White and Abe Vigoda as best, but it was second in the ratings by HCD Research.
HCD’s panelists, using their like-dislike devices, were most pleased with the Budweiser ad featuring a calf-colt friendship that has the grown up bull smashing a fence to trot along with his old friend pulling the famed Bud beer wagon.
Doritos scored well ith both panels – just not the same Doritos spot.
Click here to see the top ads and watch the HCD panelists on the company’s MediaCurves website.