Digital consultant has strong radio background


Stacey_SedbrookStacey Sedbrook was wearing VP stripes when she helped get Beasley Broadcasting’s radio sales division comfortable with the sale of digital inventory. Now she’s picking up a new set of stripes with a new company.

Sedbrook will be putting her skills to use for the benefit of clients of BIA/Kelsey as Vice President, Strategic Sales Consulting.

According to her new employer, Sedbrook will, “…will provide clients specific assistance with assessment of infrastructure, process and digital offerings; structuring of cross-platform sales forces; vendor and partner evaluation and strategies; bundling of digital and traditional products; competitive intelligence; advertising data interpretation to pinpoint best sales opportunities; market-specific packaging and pricing strategies; digital agency creation; digital sales implementation; and go-to-market strategies.

CEO Tom Buono said, “Stacey brings an exceptional record of performance driving the development of innovative, revenue-generating sales and marketing initiatives.  We’re delighted to be able to leverage her media sales expertise and proven abilities to conceive winning sales strategies and high-impact solutions for our clients.”

RBR-TVBR observation: It is our firm belief that all traditional media companies must fully embrace digital as they move forward. As that happens, we expect we will see more and more executives with cross-media planks on their resumes. Look for more Sedbrook-type executives as we proceed further into this still-young millennium, and make the best use of their eclectic knowledge when you get the chance.