A digital identity resolution company has agreed to participate in a “new joint capability” with digital audio advertising solution firm AdsWizz.
The partnership combines Tapad‘s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens.
AudioMatic, AdsWizz’s audio-centric buying platform, supports programmatic audio buying and entirely new audio ad experiences for listeners.
The integration of The Tapad Graph onto its platform enables new opportunities for marketers to reach, engage and measure each interaction with their desired consumers on digital radio and podcasts channels, and across devices.
The partnership makes AdsWizz the first audio buying platform to offer this enhanced cross-device identity capability in the U.S.
The Tapad Graph is, according to Tapad, “the largest digital identity resolution graph with differentiated global scale.” The partnership enables audio advertisers to leverage The Tapad Graph for enhanced attribution, analytics, and targeting.
Alexis van der Wyer, CEO at AdsWizz, said, “Digital audio is increasingly becoming ubiquitous in our media consumption and in our daily digital interactions, and because of that, audio advertising offers tremendous opportunity to personally interact with consumers in every moment of their daily lives. By integrating with Tapad, we enable our advertising partners to increase the effectiveness and the relevance of their marketing messages across audio channels.”