‘Digital Must Plateau’ … But When?


Are advertising agencies and the digital darlings of Madison Avenue smack dab in the middle of “a new era” for digital?

“We don’t think so,” declares Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser. “There are many industry observers who believe that digital advertising has enabled a new era, whereby old models for predicting growth won’t work so long as media owners such as Facebook and Google are able to tap into marketing budgets rather than mere advertising budgets, sustaining elevated growth rates for many years to come.”

Wieser has data that debunks this theory.

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