DIRECTV announced beginning with Honda Indy Grand Prix of St. Petersburg yesterday and all IndyCar Series events will be carried in DIRECTV HD.
As the Premiere Official Sponsor for the IndyCar Series, DIRECTV will be recognized in the series logo to reinforce that each respective race event is carried "in DIRECTV HD". DIRECTV will also receive extensive branding placements throughout each IndyCar Series race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road. The Fan Zone at each track will also feature DIRECTV co-branded interactive kiosks where race fans can learn about the racing history, components of each car, and get updated stats on each driver and race.
Furthermore, the multi-year sponsorship gives DIRECTV a large presence on the IndyCar website (www.indycar.com) including, branding on the IndyCar Race Control feature, the daily poll, and IndyCar Fantasy Racing.