DIRECTV, Google pact for ad sales


Google will become the sales rep for a broad selection of ad inventory on several cable networks carried on DIRECTV. As a result of this partnership with DIRECTV national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime. Google TV Ads customers will now be able to reach up to 30 million satellite households through both DIRECTV and existing partnerships.

“We are delighted to partner with Google and embark on this initiative together,” said Bob Riordan, Senior Vice President, DIRECTV Ad Sales. “Google TV Ads is an excellent advertising tool and will be a tremendous complement to DIRECTV’s existing suite of innovative assets.”

DIRECTV reaches 18.7 million TV households, which will allow Google TV Ads advertisers to reach a wide variety of engaged TV viewers, depending on the needs of any given ad campaign.