DirecTV posturing with Weather Channel

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DirecTVDirecTV’s carriage deal with The Weather Channel expires at the end of the year and no new carriage deal has been signed yet. Meanwhile, on 12/16 DirecTV added multicast network Weather Nation, an alternative to The Weather Channel, and placed it at channel 361, right next to The Weather Channel’s spot on channel 362. The sudden addition could either be a retrans negotiation tactic or a backup in case they don’t come to a new deal—one that will likely be in DirecTV’s favor.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.
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