DirecTV posturing with Weather Channel

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DirecTVDirecTV’s carriage deal with The Weather Channel expires at the end of the year and no new carriage deal has been signed yet. Meanwhile, on 12/16 DirecTV added multicast network Weather Nation, an alternative to The Weather Channel, and placed it at channel 361, right next to The Weather Channel’s spot on channel 362. The sudden addition could either be a retrans negotiation tactic or a backup in case they don’t come to a new deal—one that will likely be in DirecTV’s favor.

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