Discover Financial Services, the Orange Bowl Committee and ESPN announced an agreement has been reached for Discover to be the title sponsor for the 2011-2014 Orange Bowl Games and the 2013 BCS National Championship Game. The Orange Bowl Game will be known as the “Discover Orange Bowl” and the 2013 BCS National Championship game to be hosted by the Orange Bowl in South Florida will be named the “2013 Discover BCS National Championship Game.” Under the partnership, Discover will be the official card of the Orange Bowl and the Bowl Championship Series.
In conjunction with this new alliance, a new game mark has been developed that will be incorporated into all Discover Orange Bowl and BCS-related materials.
The four-year deal includes the multi-media integration of Discover as part of ESPN’s season-long college football coverage and marketing.
Discover also has college football partnerships with Notre Dame Football on NBC and the Big Ten Network.