Looking to reach coed cutters and younger demos, Discovery has launched TestTube (http://testtube.com) 5/23, a free, ad-supported online network with 15 original series.
Series include: ”Shots of Awe,” from video futurist Jason Silva; “Nature Hates You,” from remixed footage from Discovery shows. “Blow It Up!” hosted by Tory Belleci from Discovery Channel’s “Mythbusters.” Other videos on the site include eye-catchers like “Lakes Hate You” and “So, You Died From Radiation.”
The launch is through Discovery’s Revision3 division, which it bought 5/12.
In addition to TestTube.com, Discovery is distributing shows initially via YouTube, and soon Xbox, Apple TV, Roku boxes, TiVo DVRs, smartphones and tablets.
See the YouTube promo here: