Discovery debuts “TestTube” online network (video)


Discovery ChannelLooking to reach coed cutters and younger demos, Discovery has launched TestTube ( 5/23, a free, ad-supported online network with 15 original series.

Series include: ”Shots of Awe,” from video futurist Jason Silva; “Nature Hates You,” from remixed footage from Discovery shows. “Blow It Up!” hosted by Tory Belleci from Discovery Channel’s “Mythbusters.” Other videos on the site include eye-catchers like “Lakes Hate You” and “So, You Died From Radiation.”

The launch is through Discovery’s Revision3 division, which it bought 5/12.

In addition to, Discovery is distributing shows initially via YouTube, and soon Xbox, Apple TV, Roku boxes, TiVo DVRs, smartphones and tablets.

See the YouTube promo here:


  1. Looks good. I was wondering why they were aiming this at COED cutters, but I guess they’re in the demographic….

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