Discovery discovers


Discovery Communications today announced the purchase of, adding to the online presence of the cable programming company. Terms were not disclosed. HowStufWorks claims 11 million global monthly unique visitors. 

"One of my early challenges at Discovery was determining how best to build a robust digital media portfolio. With HowStuffWorks, Discovery now has a solid platform for strengthening our digital businesses, leveraging our video assets to create new experiences for users, advertisers and our distribution partners, and taking those opportunities around the globe," said David Zaslav, President and CEO, Discovery Communications. For his part, Jeff Arnold, who will continue as CEO of HowStuffWorks, says teaming with a global media company will allow the web-based operation to continue to meet consumer expectations and aggregate large audiences.

In addition to an editorial team that creates new content every day, HowStuffWorks leverages the exclusive digital rights to over 30,000 books, 800,000 images and more than 180,000 maps as it explains the world from brains to bats, from rocket engines to roller coasters, from hybrid cars to HDTV, and countless other topics.
As you would imagine, there is a video component to this, with clips from Discovery to be utilized on HowStuffWorks. And yes, there is a "How Stuff Works" TV show already in the works.