The Discovery Channel has named 72andSunny its creative agency of record following a two-month review. The agency will oversee all US strategic and creative duties for the cable network, including spearheading a network-wide re-brand debuting on- and off-air this October.
72andSunny will be charged with extending the Discovery Channel brand and connecting with a younger, technologically savvy audience that is relentlessly curious about the world around them. In addition to repositioning the network and developing communications that include a new tagline and creative expressions in all media, 72andSunny will work closely with Discovery Channel's internal creative team to apply the new positioning to all communications.
"This is a premier cable network that produces some of the best original programming on TV. As a team, they are ambitious, thoughtful, provocative and willing to take chances to make something special," said Glenn Cole, Partner & Creative Director, 72andSunny. "It's going to be fun helping this brand achieve the same scale, playfulness and culturally iconic status that its programming already reflects. Plus we get to work with Mike Rowe, host of 'Dirty Jobs'. You can't pass up a chance to work with a guy who knows the ins and outs of processing boiled cat hair," he added.