Discovery Communications-Hasbro Joint Venture President and CEO Margaret Loesch unveiled 1/14 the official brand and logo for the children’s network, set to launch in fall 2010. Moving forward, the network will be known as “The Hub” and will reach approximately 60 million homes on what is currently the Discovery Kids network.
“A hub is a place where great things come together — and that is precisely what The Hub network will be when it launches,” said Loesch. “The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters.”
The Hub will offer young viewers and their families novel and compelling content, ranging from new comedies and animated adventures to live-action franchises and game shows — all celebrating the core childhood concepts of fun and play. The network’s tone will be thrilling, modern and dynamic, both on-air and online. These qualities are represented by The Hub’s spiral logo, which symbolizes a catalyst of action and imagination. In addition, the network will benefit from the strong DNA of its two parent companies, Discovery and Hasbro, which share a 50/50 partnership in the venture.
Content on The Hub will feature rich storytelling with active, multidimensional characters and unexpected heroes. The network will tap into the best production talent in the industry for shows that will reinvigorate children’s programming. Additionally, The Hub will incorporate cherished Hasbro properties, including Transformers and My Little Pony, and popular Discovery Kids franchises such as Adventure Camp and Flight 29 Down as a part of a diverse and robust lineup of original and acquired programming. The Hub’s online home, hubworld.com, will become an entertainment destination in its own right, offering kids access to video clips, interactive games and community features that extend the experience of the network’s content.