Dish makes first Blockbuster promotional move


Now that Dish Network owns Blockbuster, we’re learning how the two are going to fit together. First off, Dish is enticing new customers with a dual offer.

Dish announced a promotion offering Blockbuster By Mail free for three months to new Dish Network satellite TV customers.

New customers who activate qualifying Dish Network programming through August 10th , will enjoy three months free of Blockbuster By Mail, which offers unlimited access to more than 100,000 movies, TV shows and games through the mail, Blu-ray movies, and the added benefit of instant exchanges at participating neighborhood Blockbuster stores. The pitch also claims that Blockbuster offers new titles 28 days before Netflix or Redbox.

“We are pleased to introduce a Dish Network promotion with Blockbuster. Dish Network now offers more than twice as many movie choices as any other TV provider. If you love movies, you’re going to love Dish Network., declared Ira Bahr, Chief Marketing Officer for Dish Network.

RBR-TVBR observation: We can foresee a “quadruple-play” to compete with the cable MSOs “triple-play” packages. Dish could put together a TV/Internet/phone/Blockbuster package.