20th Television/FOX tells RBR-TVBR the new entertainment news hit from FOX Television Stations featuring radio personalities from across the country is scoring some great ratings so far. In just four weeks, they’ve seen viewership grow 18%. Last summer, they tested it on Fox stations and rolled it out nationally last month. It’s turning into a bit of a hit and it’s one of the youngest-skewing programs in syndication.
Of course, “Wheel” is one of the oldest-skewing out there, and Dish Nation and TMZ are among the youngest (#2 and #3).
Fox says the show is doing especially well in markets where the local radio personalities air.
The show is described as a cross between TMZ, Entertainment Tonight and morning radio. It airs weeknights and features the personalities riffing on what’s hot and happening that day in pop culture. Dish Nation is currently cleared in 97% of the US.
Radio personalities include:
–New York’s longest running morning show, The Big Show with Scott & Todd on WPLJ
–Atlanta’s Rickey Smiley Morning Show, heard locally on Atlanta’s WHAT is hosted by comedian Rickey Smiley and features Ebony Steele
–Texas’ (Houston/Dallas) Kidd Kraddick in the Morning, hosted by Kidd Kraddick and featuring Kellie Raseberry, Big Al, Jenna and J-Si
–Detroit’s Blaine & Allyson in The Morning have been together since 2005, and have been Detroit’s #1 show for females for five years running.
Based on the just-released Nielsen national rating:
Week 1 1.1 million
Week 2 1.2 million
Week 3 1.2 million
Week 4 1.3 million +18% Growth from Week 1
(Nielsen Total Viewers – Wk of October 1, 2012)
See how the show is doing on FOX TV Stations:
Here are some clips from the show:
RBR-TVBR observation: Guess what–the radio stations that air this talent are likely seeing a boost in ratings as well. When viewers see them on their local TV stations, they’re more likely to tune in the next day to hear them on the radio. It’s a bit of a win-win for radio and television in these markets. We bet more personalities are coming soon.