Disney Channel embarks on Cinema ad venture


Screenvision  has entered into an agreement with the Disney Channel to help promote the cable network’s original movie “Camp Rock,” starring teen pop band  the Jonas Brothers. Through the deal, a 30-second spot for the TV movie will run in Screenvision’s Premium Pod. Only Screenvision offers this ad placement right before the previews. The ad began will run through June 19th before all G and PG rated films, including such anticipated summer blockbusters as “Chronicles of Narnia: Prince Caspian” and “Kung Fu Panda.” The “Camp Rock” campaign marks Disney Channel’s first foray into cinema advertising.

Screenvision’s cinema advertising network is comprised of more than 14,000 screens across 2,300 theatres nationwide and reaches 92% of U.S. DMAs. Screenvision produces the only host-format entertainment preshow in the cinema advertising industry, which airs across Screenvision’s HD digital network of approximately 7,000 screens.