Disney Channel holds its upfront in NYC


Disney Media Advertising Sales and Marketing Group, the ad sales and promotions team for Disney’s kids- and family-focused businesses, presented cross-platform sponsorship opportunities spanning Disney Channel, Playhouse Disney, Toon Disney/Jetix, ABC Kids, Disney.com, Radio Disney, Family Fun and Wondertime magazines yesterday at New York’s Legacy Recording Studios.

Themed "The Next Big Thing," the meeting was was led by Tricia Wilber, executive vice president, Disney Media Advertising Sales and Marketing Group, Michelle Scarola, senior vice president, TV Sales, Disney Media Advertising Sales and Marketing Group, and Gary Marsh, president, Entertainment, Disney Channels Worldwide.
The presentation was highlighted by a musical performance from 15-year-old singer/songwriter/actress Demi Lovato, star of the upcoming Disney Channel Original Movies "Camp Rock" (along with the Platinum-selling rockers Jonas Brothers) and the newly-announced "Princess Protection Program" (with Selena Gomez of Disney Channel’s "Wizards of Waverly Place").

For the 2008-09 season, over 445 hours of new programming will be presented across Playhouse Disney, Disney Channel, Toon Disney/Jetix.

Marsh announced three new titles for the popular Disney Channel Original Movie franchise: "Princess Protection Program," "Dadnapped" and "Hatching Pete," each starring Disney Channel series stars in new roles.

Also announced were the third season of the top-rated series "Hannah Montana," and second seasons for the hit series "Wizards of Waverly Place" and the animated comedy "Phineas and Ferb," which posted cable’s most watched animated series premiere ever among Tweens. For first quarter 2008, "Phineas and Ferb" was TV’s #1 animated series in Kids 6-11 and Tweens 9-14, and was #3 among all cable series in Kids 6-11. Among Tweens 9-14, "Wizards of Waverly Place" and "Hannah Montana" were Top 5 players in the first quarter.