Disney Channel November No. 1 for 7th month in Tweens


Ratings Highlights for November 2010 — Final National Ratings. Setting New November Highs, Disney Channel is TV’s No. 1 Network in Total Day for the 7th Consecutive Month Among Tweens 9-14.

The 1-Hour “Hannah Montana Forever” is TV’s No. 1 Telecast in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Entertainment Telecast in Total Viewers.

Series Premiere of “Shake It Up” is TV’s No. 2 Telecast Among Target Kids, and Cable’s No. 2 Entertainment Telecast Among Total Viewers.

“Shake It Up” and “Good Luck Charlie” Are TV’s Top 2 Series in Key Kids.

Disney Channel (November 2010)
Home to TV’s Top 5 series fronted by “Shake It Up” and “Good Luck Charlie,” and the Top 2 TV telecasts with the 1-hour “Hannah Montana Forever” and the series debut of “Shake It Up” on November 7, Disney Channel was TV’s No. 1 network in Total Day for the 7th consecutive month among Tweens 9-14 (516,000/2.1 rating), delivering its largest November audience on record in the target demo. November ’10 also wrapped as the network’s most-watched November ever in Total Viewers (1.70 million).

In Prime, Disney Channel continued to dominate, standing as TV’s No. 1 network for the 69th consecutive month among Kids 6-11 (1.06 million/4.3 rating) and for the 67th straight month among Tweens 9-14 (930,000/3.8 rating).

“Hannah Montana Forever’s” 1-hour original telecast on November 7 ranked as the month’s No. 1 TV telecast among Kids 6-11 and Tweens 9-14, and cable’s No. 1 entertainment telecast in Total Viewers. Impressively, its lead-out, the series debut of “Shake It Up,” was the month’s No. 2 telecast among the target kid demos, and tied as cable’s No. 2 entertainment telecast in Total Viewer rating.

(Source: ABC – Nielsen Media Research, November 10: 11/1/10-11/28/10 — Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating; Kid 2-5 series ranks based on all play average with minimum 2 telecasts, sorted by 000s, then rating)