Disney Channel posts double-digit year-to-year gains


Ratings Highlights for November 09 – Final National Ratings

Disney Channel Ranks as TV’s No. 1 Network in Prime for the 57th Consecutive Month in Kids 6-11 and for the 56th in Tweens 9-14

“Phineas and Feb” Stands as the Month’s No. 1 TV Series in Kids 6-11 for the 2nd Consecutive Month, and Also Ranks No. 1 in Tweens 9-14

Disney Channel Airs TV’s Top 3 Series in Tweens 9-14, and 3 of the Top 4 in Kids 6-11

Playhouse Disney’s “Mickey Mouse Clubhouse” is TV’s No. 5 Series in Kids 2-5

Disney Channel Posts Double-Digit Year-to-Year Percent Gains in Total Day for the 8th Straight Month in Total Viewers, and Posts Year-Over-Year Increases for the 9th Straight Month in Target Kid 6-11 and Tween 9-14 Demos

Disney Channel (November 09)

Delivering the month’s Top 3 TV series in Tweens 9-14 and 3 of the Top 4 in Kids 6-11 with “Phineas and Ferb,” “The Suite Life on Deck” and “Wizards of Waverly Place,” Disney Channel stood as cable’s No. 1 network in Prime for the 57th consecutive month in Kids 6-11 (1.02 million/4.1 rating) and for the 56th in Tweens 9-14 (844,000/3.5 rating).  Year to year, Disney Channel has grown its Prime audience for 8 straight months in Total Viewers and Kids 6-11, and in 7 of the previous 8 months in Tweens 9-14.

In Total Day, Disney Channel delivered its largest November audience ever (1.633 million), recording the net’s 8th straight month of double-digit percent year-to-year gains (+14% – vs. 1.429 million). In key kids, the net also posted hefty gains, increasing its audience year to year for the 9th consecutive month in Kids 6-11 (+16% – 587,000 vs. 508,000) and Tweens 9-14 (+16% – 482,000 vs. 416,000), including by double-digit percentages in 7 of the previous 9 months.

For the 2nd consecutive month, “Phineas and Ferb” stood as TV’s No. 1 series in Kids 6-11 (1.31 million/5.3 rating) and also scored No. 1 rank in Tweens 9-14 (1.04 million/4.3 rating).  In addition, this marked the 7th straight month “Phineas and Ferb” has ranked as the No. 1 animated series on all TV in Tweens 9-14, and the 6th month running in Kids 6-11.

In Tweens 9-14, Disney Channel owned TV’s Top 3 series in November 09, and 6 of the Top 7 overall: “Phineas and Ferb” (No. 1 – 1.04 million/4.3 rating), “The Suite Life on Deck” (No. 2 – 876,000/3.6 rating), “Wizards of Waverly Place” (No. 3 – 872,000/3.6 rating), “Hannah Montana” (No. 5 – 840,000/3.4 rating), “Sonny With A Chance” (No. 6 – 765,000/3.1 rating) and “Phineas and Ferb – Late Night” (No. 7 – 721,000/3.0 rating).
In Kids 6-11, Disney Channel held 3 of TV’s Top 4 series in November 09: “Phineas and Ferb” (No. 1 – 1.31 million/5.3 rating), “Wizards of Waverly Place” (No. 3 – 1.06 million/4.3 rating) and “The Suite Life on Deck” (No. 4 – 1.04 million/4.2 rating).

Playhouse Disney’s “Mickey Mouse Clubhouse” qualified as the month’s No. 5 TV series in target preschool Kids 2-5 demo (726,000/4.4 rating).

(source: data and information provided by ABC. –  Nielsen Media Research, U.S. ratings, November 09: 10/26/09-11/29/09 – Most current.  Program ranks based on all plays of regularly scheduled series with a minimum of 4 telecasts sorted by 000s, then rating.)