Walt Disney Company owns ABC, it owns Marvel Studios and the right to make films about its stable of characters, and it owns Lucasfilm and its Star Wars franchise. Motley Fool says the company is poised to benefit on both ends by marrying the film franchises to television.
A television show based on the Marvel side is already in the works: “S.H.I.E.L.D.”
MF says that there is already a pilot in the can and an order for more episodes is expected soon. The program is called a low-risk high-reward proposition, despite the low success rate for super hero programs on the small screen.
It gives Disney the opportunity to wring more cash benefit out of its acquisition of the Marvel franchise, and it further gives it the chance to introduce lesser-known members of the Marvel pantheon of super heroes. And the beneficiaries will ultimately be Disney shareholders, which is where MF’s interest lies.
Plans for the Star Wars franchise are not nearly as developed, but the risk/reward equation remains much the same. Disney will have the opportunity to recoup some of its investment outlay in Lucasfilm, while keeping the Star Wars characters in the public eye and perhaps introducing them to a new generation of viewers.
So in addition to being potentially attractive additions to ABC’s prime time lineup, spurring advertising income at potentially increase rates, they could also spur box office success for related Disney theatrical releases.