Disney will reportedly split its $1 billion media account between Aegis’ Carat and a Publicis Groupe consortium, following 10 years with incumbent Starcom (didn’t defend). The three-month review also included WPP’s Mindshare and Omnicom Media Group shops, said AdAge. Starcom keeps ABC, Disney Channel and ESPN.
Carat is getting media for the parks and resorts business; Publicis will get Disney’s studio, home entertainment and interactive/gaming biz, said the story.
Disney was #7 on Ad Age’s 100 Leading National Advertisers report with more than $2 billion in U.S. ad spend: $399 million on measured media for Walt Disney Pictures, $48 million on Miramax films and $176 million on home entertainment 2009, per Kantar Media.
The company spent an additional $124 million on measured media for its parks and resorts biz.
