Disney Media Ad Sales and Marketing Group has signed State Farm as a sponsor of Disney Channel in an agreement that calls for 30-second messages designed to empower young viewers to influence safe driving and to make a difference in their families’ lives. The messages feature 16-year-old star Selena Gomez (of Disney Channel’s “Wizards of Waverly Place”) and will rotate during Disney Channel’s primetime programming block, the market leader among Kids age 6-14.
In the messages, 16-year-old Selena Gomez is seen with her mother, Mandy Teefey, reminding kids, tweens and families about the importance of wearing seatbelts, paying attention to the speed limit and not talking on the phone or texting while driving. In accordance with Disney Channel’s sponsorship guidelines, at the beginning or end of select telecasts, Disney Channel will present State Farm’s 30-second pro-social messages including, “Family Members Encourage Each Other to Stay Safe on the Road.”
See the ads here: www.statefarm.com/teendriving.
