Disruption, Innovation Dominate Street, C-Suite Sales Concerns


LAS VEGAS — For today’s radio sales professional, there are myriad challenges. From the aggressive crosstown cluster to the big TV station to encroaching local digital media entities, one may feel exasperated in how to maintain their current client lists while looking for growth.

This was the crux of a vibrant conversation on the 2018 NAB Show panel “Radio: from the Streets and the C-Suite,” conducted Tuesday morning by RAB President/CEO Erica Farber.

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