DIY Retailers Bloom For Radio


by Diana Stokey, Media Monitors

With an online florist powering in to the Media Monitors Radio Spot Ten report, it’s largely status quo for the AM and FM stations in the nation’s major markets. That means The Home Depot and Lowe’s remain dominant advertisers for the industry.

The Home Depot held on to No. 1 with 66,255 spots. iHeartRadio rose to No. 2 with 36,718 ads while GEICO slipped to No. 3 with 34,842 commercials. Lowe’s moved up to No. 4 with 33,566 spots and JCPenney also moved up to No. 5 with 28,517 ads. McDonald’s ascended to No. 6 with 26,430 commercials while Mattress Firm fell to No. 7 airing 25,280 spots. Discover climbed up a notch to No. 8 with 24,834 ads, as did AutoZone climb up a notch to No. 9 airing 23,093 commercials. ProFlowers jumped to No. 10 with 21,415 spots.